The remainder of our last working day of the blueberry trade mission was filled with additional visits to two potential importers and customers for Oregon blueberries. In both cases, the companies were owned and operated by a new generation of Vietnamese business people. Young (probably under 40), well spoken and fluent in English, comfortable with technology, which they incorporate into their business models.
The stores we visited were located on busy streets in busy neighborhoods. They were clean and bright with numerous refrigerated cases of beautifully packed fresh fruit of many different types. Signage was bright and full of messages about the healthy characteristics of the fruit, with plenty of lively artwork. The owners were all very enthusiastic about the possibility of introducing a large new source of blueberries and they all indicated that there was plenty of demand from customers. Access and customers, what more could we ask for!
It would be hard to imagine a more positive conclusion to our visit than this final business day. Our group will be heading home over the weekend and I will spend a few days in Hanoi as a bridge between the now concluded blueberry mission and the upcoming Trade Show in Singapore together with the Oregon Dairy Council. I’ll continue this series of blogs from Singapore, beginning on April 21st .
Barry Horowitz, Chair of the Export Council of Oregon, has taught and written on International Supply Chain Management, Logistics, Transportation and Trade topics for more than 30 years. He is currently working with the Port of Portland and other Oregon traded sector agencies to develop international trade strategies and programs.